TEXTILES/plainMADE

plainMADE was a textile design, knitwear and accessories brand I started in the fall of 2009, just a few months after finishing Graduate school. Like many artist/designers who end up in business, I would never have guessed how a few interesting pieces, some decent pictures and a little press would end up changing my life (and artistic practice) so drastically.
Perhaps it was beginners luck, or perhaps it was taking a very different approach that made my first few collections and photo-shoots stand out.  
The more energy I put into the photography and branding, the faster that features on prominent fashion/style/design blogs would arrive. After a little online press, retail accounts immediately followed.
plainMADE quickly turned into a full-time venture after linking up with JOIN Design Seattle and exhibiting at a tradeshow in NYC. plainMADE’s first collection was carried in the Guggenheim Museum store, the Contemporary Arts Museum of Chicago, Project No. 8, Spartan, among dozens of others.
Within the first year, scarves and bags were featured in Vogue Knitting, Real Simple Magazine, Martha Stewart, Sunset Magazine, Portland Monthly as well as on numerous design and fashion blogs, such as Oh Joy, Apartment Therapy, Design Sponge, Design for Mankind and Frolic, to name a few.

After the excitement died down, there was a lot of labor.
Each season I would create a collection of knitwear, screenprinted silk and cotton scarves, bags & pouches, shoot all the photos, design and screenprint marketing materials and head out to a tradeshow. Excitement and exhaustion were constant companions.  
4 years later, after hundreds and hundreds of pieces knit, sewn and screenprinted, I decided to make space for new projects. The skills and experience of Starting a business from scratch, has given me the knowledge and skills I now employ in my consulting practice.